Meet Pete Larkin

Marketer | SaaS Pro | Entrepreneur

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Nutshell

Professional

Responsible for over $55M in marketing-sourced revenue
Experienced GTM leader, demand gen expert, entrepreneur, and creator
Working with clients like Apple, Nike, Google, Boeing, Home Depot
Ambi-brained nerd, big on all things design, creative, and analytical
Builder by nature – people, programs, and process
You need something done, I’ll make it happen (with style)

Personal

Father of 4
Outdoorsman
Pickleball enthusiast
World Traveler
Extreme sports fan
DIYer

Experience

VP of GTM

Parlay

06/2022 – Present

Until now, Buy Now Pay Later (BNPL) solutions were specific to consumers. As an executive member of the Parlay team, this is something I helped change. Working hand-in-hand with the dev team, we built a new payment experience that the world has never seen. During my time at Parlay, I also:

Helped build a world-class machine learning, automated underwriting solution
Developed key partnerships with software sellers and 3rd party service providers
Led all marketing and sales efforts
Developed and executed company R&D strategies
Oversaw product development

Senior Director of Marketing & Customer Experience

Anglepoint

02/2018 – 06/2022

Anglepoint is a fast-growing B2B organization that provides technical services to the world’s largest organizations. Since I started with Anglepoint in 2016, I have been responsible for the planning, implementation, and management of all global marketing strategies and key initiatives, with a focus on driving rapid growth and transforming a traditionally viewed cost center into a data-proven profit center. Directly reporting to the C-level, I have worn many hats and accomplished much over the past 5 years, including the following examples:

Built a new marketing program from the ground up that successfully operates on a global level, supporting employees in various countries and driving business around the world
Led the company through a complete 360-degree rebrand
Drastically increased monthly website traffic and drove thousands of new MQLs and SQLs each year, resulting in millions of dollars in annual marketing-generated revenue
Built successful global content marketing and thought leadership programs that were praised in
Gartner’s Critical Capabilities report
Started an SDR program that generated over $1.5M in its first year
Helped Anglepoint claim the number one leadership position in our industry (four years running) as
Recognized in Gartner’s Magic Quadrant Reports
Developed and managed large budgets that resulted in a 16x return on marketing spend
Researched, selected, and implemented a new sales and marketing automation platform that
integrated with the existing technology stack
Helped find, design, and launch 3 new offices
Established a successful Account-based Marketing program
Overhauled and improved our CRM use and sophistication
Designed and launched a new L&D program
Established and managed a new CX department to improve customer experience and increase retention rates and CLTV
Organized and managed multiple internal and external events of various sizes that quickly became a top lead driver
Aligned sales, marketing, and customer experience efforts to drive revenue and scale operations

Marketing Manager

Omadi

08/2013 – 02/2014

My time at Omadi was spent building a marketing department from the ground up, creating a sustainable and automated marketing program using limited budgets and minimal resources. At Omadi I was responsible for:

Owning and implementing all marketing strategies and key initiatives
Generating consistent growth through various mediums and methods
Developing and managing the company website
Creating and implementing a successful SEO strategy
Building brand awareness and advocacy
Managing the company events plan
Overseeing social media marketing Creating various forms of marketing and sales materials