Brand Management

If you are reading this, chances are you are already well aware that a brand is much more than logo works, fonts, and color palettes. In reality, it is everything that makes up a company. It’s the people, product, culture, office, website, writing tone, sales scripts, storytelling, event booth, etc. All of these things combined, and more, make up the brand experience, which is really just a perception when simplified down to the very core.

As hard as business owners and brand managers wish, perceptions can’t be forced or controlled. However, they can be influenced. This is the very heart of brand management and omni-channel experience design. 

Managing brands for individuals and organizations over the last 10+ years, I have learned what it takes to create consistency and credibility across nearly every touchpoint a brand can have with its employees, customers, fans, and haters.

While it may sound simple in theory, understanding, mapping, and executing an intentional, authentic, and sophisticated brand strategy across multiple channels, geographies, languages, and cultures, is extremely difficult. 

Below are just a few visual representations of omni-channel brand management, including web design, set design, swag, office space, event presence, and building signage.