Demand Generation

People often confuse demand generation and lead generation. 

I could go on about this for hours, but for brevity’s sake, Demand Generation is comprised of top-of-funnel activities that raise awareness, gain attention, build brand reputation, and nurture interests. It’s a long-term strategy that can drive both immediate and future revenue. 

Lead Generation on the other hand, focuses on lower funnel opportunities, identifying interested parties and capturing their contact information in order to facilitate sales conversions.

While both initiatives have the same common goal of driving revenue, the tactics, metrics, and strategies will vary. 

Personally, I have driven over $50 million dollars in marketing sourced revenue through my Lead Gen and Demand Gen playbooks.