Field Marketing & Events

Was that event worth the time and resources? Was it even effective? What was the return? 

All great questions that every field marketer or event manager needs to be able to answer. Unfortunately, without the right processes, systems, and tracking methods, it is very difficult to answer these types of questions.

After years of running experiments that have produced many failures and success, I’ve developed my own playbook that has produced 10’s of millions of dollars and holds true in every industry and geography I have worked in, including industry conferences in Germany, round tables in London, partner events in New York City, Happy Hours in Austin, corporate outdoor adventures in Jackson Hole, community events in Salt Lake City, company wide gatherings in Vegas, keynote sessions in San Diego, and more.

Event Image Gallery