The world is comprised of multiple “watering holes” or sources of information that others turn to for knowledge and guidance. You can follow suit, or you can build or buy your own.

Regardless of how you get there, the goal is for people to think of you first and turn to you to meet their needs. 

To do this, you need both expertise and audience to build the trust and authority necessary to be considered a “Visionary Thought Leader”, rather than an influencer or a Subject Matter Expert (SME) that no one knows about.